Our Mission

At Doggy Day Academy, every dog is treated as an individual — and behind that mission is Amanda Jane Burton (known to most simply as Jane) – the heart and founder of the Academy.

With a background in hospitality — managing pubs and restaurants in both the UK and Turkey — Jane’s path changed dramatically when she began working with street dogs abroad. She helped feed, neuter, and rehome hundreds of dogs, setting up welfare programmes and working with shelters to give vulnerable animals a second chance.

Returning to the UK, Jane launched her first pet business from the ground up. What began as home boarding soon expanded into dog walking, pet sitting, wedding chaperone services, pet taxis, and more. But it was her passion for behaviour and training that truly took over.

Today, Jane is a highly qualified behavioural consultant and canine tutor, specialising in:

Puppy development
Reactivity
Enrichment and Free Work
Ethical, choice-based training

Her qualifications span multiple respected organisations, including DTC, ADTB, PPG, IMDT, The dog training school and Canine School of Science.

She’s also a certified instructor in canine body language, first aid, and reactivity.

Jane built Doggy Day Academy after recognising the need for a new approach — one rooted in structure, enrichment, rest, and respectful handling.

It’s everything she wished existed when working with dogs returning from overstimulating environments.

She says: “I believe dogs deserve more than just playtime. They need calm spaces, trusted relationships, and the freedom to make choices”.

At the Academy, dogs enjoy a well-balanced day supported by high staff ratios, low stress, and positive experiences. No fear. No force. Just a modern, dog-centred approach built on understanding and care.

Whether you’re here to follow our journey or join it — welcome!

We’re glad you’re with us.